the body shop tv advertisement script​

This is a :60 video concept created for The Body Shop, promoting upcycling. 
*Upcycling= the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality or for better environmental value.
Summary: The advertisement features different people from Gen Z to Baby Boomers, from different backgrounds and social classes, doing their day to day activities while integrating upcycled decorations made from The Body Shop packaging and also The Body Shop products. The cast will be diverse so that the people will find a relatable scenario. It is going to have 7 different short clips showcasing 7 different scenarios, each of them presenting both a product and an upcycled item. Each time these will be on the screen, there will be visual effects naming the product and writing a #upcycle near the upcycled item.