SMART ENERGY GB

CASE STUDY + PRESENTATION

A case study of a significant piece of promotional communication, containing my research, development and ongoing section of reflective commentary + citing any regulatory or legal constraints.
For this campaign, me and my team decided to come up with the name #SwitchItOff and focus on environmental issues in order to raise awareness of the benefits of using a smart meter. The slides below are focused on the advertising strategy, which was my part in the team.
Campaign logo + brand logo
Campaign logo + brand logo

The campaign logo is my own design and consists of the hashtag of the campaign, as well as nature and environment elements to bring awareness of the fact that the main idea of the campaign is promote a more envvironment friendly lifestyle.

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Advertising
Advertising

As Gen Z and Millennials are usually commuting, we decided to advertise mostly on public transport (bus shelters and tube stops) and on billboards on the side of busy streets or highways. The cinema part is integrated becacuse it is a place where a lot of people with potentially higher disposable income are going to.

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Collaborations
Collaborations

As I wanted to raise awareness of the cause and the service, I tought that a good idea would be to do collaborations with famous youtubers. The person that I thought was perfect is Taz Allam, who makes youtube videos on how you can save money and also tries to adopt a more environmental friendly lifestyle.

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