awareness campaign for patch plants

The Brief:

Patch is a modern plant shop, for modern plant people. Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them. The brief required me to create a nationwide awareness campaign to attract the attention of plant fans, both people that are experienced with plants and also newbies.

The Solution:

With the target audience being modern, urban multi-taskers, I decided to do a 360-marketing campaign that would include outdoor advertising, programmatic advertising, Youtube Pre-roll ads, website improvements and an app + a budget estimate.

This project had a 3 weeks deadline where we were only required to create a concept and a few creative ideas but not necessarily finished work.