major project - rebranding wayfair

The Brief:

A year-long project that involved two parts: a market research report, for which I have conducted both primary and secondary research and a tactics document, which holds all the creatives that I decided to create based on the research in the first part. We had 100% freedom to choose our topic for the major project and create a campaign for a company of our choosing.

The Solution:

For my major project, I decided to do a rebranding of Wayfair, an e-commerce platform selling homeware, in order to expand their current target audience and make it a place that appeals to students, especially those that are part of Generation Z.

Some of the tactics of this project are: Website redesign, Instagram & Pinterest paid media, Programmatic Advertising, Youtube Partnerships, Outdoor Advertising and a press release.